A Thousand Small Gestures
NEXT Service Design was all about products and services – not so much about brands. Felix Stöckle spotlighted them again. “Only if services positively impact on the brand experience and drive brand perception, service design is worth it.” In his opinion, brands are not dead, because great services are developed for them. The Managing Director for Central & Eastern Europe at Landor concluded his Ignite Talk with the advice that it’s not important to make promises, but to deliver on them.