Contextualizing content in a mobile world

“Technology changes fast, behaviour more slowly, and motivation not at all” – Martin Ott, Managing Director Northern Europe at Facebook, clarified at NEXT13 in which way the rise of new technologies influences our way of living. We are witnessing an exponential increase in accessible information, mainly due to the invention of the Internet. “We need to find new ways to structure this bulk of information in our new personal, mobile world” – Facebook might have the solution!