After inventing crowdsourcing with the Threadless, Harper Reed managed Obama’s data driven re-election campaign. So to speak, the fate of the world was in his hands. Therefore, failure was no option! For the first time in Berlin, Harper Reed gave a talk at NEXT13 on April 23, 2013 on how he succeeded as Obama’s CTO and on the three things that make up a good product:

/ build a great team
/ practice failure
/ microlistening

Photo: Heisenberg Media, Dan Taylor