The connection between Online and Offline World

Beacon is the first global standard for micro location based services. Indoor – where GPS is too inaccurate, NFC and QR-Codes are only offering a bad user experience is the Bluetooth Low Energy based iBeacon the next big wave of the digital value chain.
95% of all business transactions are still taking place in the physical world. Apples new protocol bridges the last gap of accurate indoor positioning. This talk gives world class insights about how Users, Businesses and Brands take place in a new world.