NEXT Up: essential reads you might have missed
Google and Microsoft's heads speak, Taylor Swift talks tech, and Britain contemplates deep linking into your inline activity…

Five essential things you might have missed last week:
- Satya Nadella sent a big memo round Microsoft. Change is in the air. But maybe he could do with a little editing…
- While on the subject of the heads of big tech companies, there’s a revealing interview with the founders of Google. Well worth investing the 40 minutes to watch the whole thing.
- Another great thinker in tech? Umm… Taylor Swift? She certainly has some insightful things to say about how social media has reshaped the relationship with the audience.
- Is the app world slowly rebuilding the linking infrastructure of the web? Taylor Davidson makes the argument for deep linking.
- Lastly, the UK government is close to pushing through some pretty worrying legislation for anyone concerned about online privacy.
And congratulations to the German football team, who had a rather good night last night…