Yesterday, we broke the big news we’ve been working on for months: NEXT is moving to Hamburg (and the autumn) and joining the Reeperbahn Festival. And, thankfully, most people are pleased:

NEXT Conference goes Reeperbahn Festival – makes total sense! @nextconf: The news is out. http://t.co/OY2TvE9tr4

— Arne Kittler (@ArneKittler) February 4, 2015

Thanks, Arne. We think it makes sense, too.

So, @nextconf leaves Berlin and goes Reeperbahn Festival to become the German SXSW?! Well, good luck! http://t.co/oJthYfFoWe #tech #music

— Sebastian Konz (@SebastianKonz) February 4, 2015

Well, that’s a nice comparison to make. Combining cultural and digital festivals makes a whole lot of sense in our minds, for reasons we’ll explain in the coming weeks,

Welcome home!

Wow. @nextconf is coming back to #Hamburg!http://t.co/U6NLOsmF9n #Hamburg #Sinnerschrader #Digitalstandort #Berlin

— Jan Bechler (@janbechler) February 4, 2015

@nextconf & @ReeperbahnFest merge. Welcome back in Hamburg! This is going to be a top event! http://t.co/kYfCHxzZ2k #SaveTheDate

— Michael Krause (@mkstreaming) February 5, 2015

Neue (alte) Heimat für die @nextconf: 2015 wieder in Hamburg http://t.co/ryzYpQXYag #next15

— Lea Weitekamp (@lojanna) February 5, 2015

Yes, this is actually NEXT returning home – the event started in Hamburg and then moved to Berlin.

Some familiar faces…

@nextconf moves back to Hamburg – delighted to be part of this event again, see you over there on 24 and 25 Sept! http://t.co/P4qOjUzwBr

— Monique van Dusseldorp (@dusseldorp) February 4, 2015

https://twitter.com/peterbihr/status/562881507518599168

We hope you’ll join us for an autumn celebration of both analogue and digital culture in Hamburg. We’ve got lots more planned…