Opening Keynote by David Mattin, TrendWatching

79% of generation Z consumers show signs of emotional distress when kept away from their personal electronic devices. David is going to explore this landscape for us.

Trendwatching works hard to gather insights from people all over the world.
On one hand you have changes – social, technological, attitudinal – and on the other, there’s unchanging human nature. Trends happen when an external change unlocks a new way of meeting human needs. You can spot trends by spotting innovations that unlock basic human needs. You’re looking for the innovations that change consumer expectations. And then be relentless in analysing what they mean for you.

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