The Ongoing Reinvention of Shopping
Talk by Laurent Haug, Anthemis / MKS
The distinction between online and offline shopping will not make sense in a few years. Burberry’s shops were designed to reflect the website. Tesco has experimented with interactive walls for you shopping. More retailers are installing beacons, which push offers to your phone when you enter the store. The physical is pushing you towards the online.
Amazon has released the Dash button which allows you to re-order basic supplies with a single button push. Websites have rich analytics dashboards – and now shops are getting the same, using tech on top of shelves that monitors people’s movements through the stores.
Retail is one of the sectors that is only just starting its revolution.