Ten years ago, I co-founded NEXT Conference almost by accident, together with Matthias Schrader and Mark Pohlmann. It has been a wild ride since then. We moved the event from Hamburg to Berlin and back to Hamburg, from springtime to late summer and from an early Web 2.0 conference to the digital part of a creative festival. We rebooted NEXT with a sharp focus on the people formerly known as users or consumers and on products that transform their behaviour, thus moving markets and shifting entire organisations.

But now it’s time for me to move on. On July 1, 2016 my dear colleague Ina Feistritzer took over the helm. I’m sure she is better than me at many things regarding the further development and management of NEXT. I’ll happily stay at SinnerSchrader where I have been working since September 10, 2001. In my new role as Corporate Editor, I’ll continue to support NEXT where I can, giving advice when needed and helping with content development.

I look forward to continue working with Ina, which has been a pleasure ever since she first joined our team more than 4,5 years ago. I’m thrilled about a new project I’ve started working on together with Matthias Schrader. Hopefully we can talk about that soon.

Vorsätze für 2016:

1. Mehr schreiben.
2. Mehr lesen.

— Martin Recke (@mr94) January 1, 2016

On January 1, 2016 I resolved to write more and read more. Half-way through this year, I’ve at least made some progress, but there is still room for improvement. Everybody talks about content these days. That’s a term I don’t like, since it reminds me more of container boxes and shipping than creativity, arts, music or writing. But hey, if that’s the buzzword of the day, then let it be. Let’s do some cool content marketing.