Ana Andjelic: Web3 – What Does It Mean for Brands?

Named one of “The World’s Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it’s not just business experience, but also social urgency that brands need to trade in tomorrow’s Aspiration Economy.

 

We have also summarised this episode on our blog.

Thank you to our partners!
Accenture Interactive – FAKTOR 3 – t3n