Ashley Galina Dudarenok: What marketers can learn from China?
China has the world’s largest eCommerce market, the highest digital marketing spend, the most influencers, the most-used short video apps and mobile payment tools—and Chinese users love European brands and products. For the next episode, we spoke to Ashley Galina Dudarenok, China Marketing Expert and founder of ChoZan & Alarice. She also runs the Ashley Talks YouTube channel – the world’s largest vlog about the Chinese market, its consumers and social media.
Ashley explains how Chinese e-commerce giants will change commerce worldwide: What is happening in the Chinese digital world right now, and what impact could this have for all of us.
About Ashley Galina Dudarenok:
Ashley Galina Dudarenok is author of “Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media”, is the founder of Alarice and ChoZan and a renowned marketing expert for China. She is also the LinkedIn Top Voice in Marketing in 2019, Asia-Pacific’s Top 25 Innovator, and she runs the Ashley Talks YouTube channel – the world’s largest vlog about China’s market, consumers and social media.
We have also summarised this episode on our blog.
Thank you to our partners Accenture Song – FAKTOR 3 – t3n