Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration.

We kick off the NEXT–Show, season 4, with NEXT founder & Accenture Song Lead (Austria, Switzerland, Germany) Matthias Schrader. Matthias shares his view on the future of the agency model regarding the changing marketing and technology landscape. We discuss the increasing complexity caused by the explosion of channels simultaneously to the implosion of touchpoints to reach end customers.

Tune in and learn more about the fundamental changes in marketing and how this will impact agency models and your business in the future.

About Matthias Schrader:
Matthias Schrader is leading Accenture Song in Germany, Austria and Switzerland and founded the NEXT Conference in 2006 which established itself as a leading conference for digital transformation in Germany. Since the early 80′s Matthias has specialized in the world of technology and Internet. During this time, the IT industry has experienced much change and development, which Matthias excitingly witnessed and experienced himself. Together with consultants, creatives, designers, developers and strategists, he mainly supports DAX companies in the development of digital products.

We have also summarised this episode on our blog.

Matthias Schrader: singing marketing’s new song

Thanks to our partners Accenture Song & FAKTOR 3.