Snap Back to Reality: Timmy Ghiurãu on XR’s Power to Transform the Automotive World

In this insightful talk, Timmy Ghiurãu delves into how Extended Reality (XR) is reshaping every aspect of the automotive industry—from engineering and design to sales and everyday operations. Despite its game-changing potential, XR remains surprisingly underused. Timmy explores why that is, sharing insights on the future impacts XR could have on safety and sustainability in the automotive world.

With a unique background as both a creative and technologist, Timmy recounts his journey and how it’s inspired innovative work at The Point Labs, pushing boundaries in immersive art, AI, and worldbuilding for future scenarios. Tune in to see how XR is not just a tool, but a visionary step towards a safer, sustainable, and more interactive industry.

In addition to this talk, there is also an article on our blog:

Timmy Ghiurãu: new technology, new energy, new futures


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