How do brands build trust and creativity in the era of AI?

In this conversation from NEXT25, Ndidi Oteh, Global CEO of Accenture Song, joins David Mattin to discuss what defines leadership, creativity, and purpose in a fast-changing world shaped by technology.

• Why trust is the foundation of every great brand
• How AI changes consumer expectations — and why human ingenuity still matters
• The role of courage, empathy, and purpose in leading creative organizations

“AI automates tasks — but not imagination.” – Ndidi Oteh

Watch the full conversation for key insights on the future of business, creativity, and leadership.

In addition to this talk, there is also an article on our blog:

In Conversation with Ndidi Oteh

For NEXT Insights during the whole year and deep-dive content about tomorrow’s trends and the future of marketing, take a look at our blog: https://nextconf.eu/blog/

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Thanks to our partners Accenture Song and Faktor3!
https://www.accenture.com/de-de/about/accenture-song-index &
https://www.faktor3.de