Experience “The End of Output Creativity”, a groundbreaking live performance from the NEXT Conference that challenges the conventional “output first” mindset.

We are wired to begin with a goal: “Make me a film.” “Build me a campaign.” “Choreograph a dance about love.” But what if the output is not the starting point, but the constraint?

In this immersive performance, artists JM and Brett flip the creative process. First, you will see the traditional approach in action: a clear task, a defined goal, and a dance choreographed on demand. Then the frame shifts.

When input, the people, perspectives and unpredictable forces in the room, drives the creative process, emergence, collaboration and trust take centre stage. Audience members influence the performance in real time, while AI agents silently shape sound, movement, lighting and visuals, creating a co-created experience with no one fully in control.

This is more than a show. It is an exploration of human-AI collaboration, creativity beyond outputs, and the possibilities unlocked when we let input lead.

Watch now to witness a new frontier in AI, performance, and collaborative creativity.

In addition to this talk, there is also an article on our blog:

The End of Creativity

For NEXT Insights during the whole year and deep-dive content about tomorrow’s trends and the future of marketing, take a look at our blog: https://nextconf.eu/blog/

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Thanks to our partners Accenture Song and Faktor3!
https://www.accenture.com/de-de/about/accenture-song-index &
https://www.faktor3.de