As one phase of our digital lives comes to an end, what warmth remains? What aspects of our identity, agency and belief endure, and what have we silently surrendered?

In this evocative keynote, Joe Macleod explores how the conclusion of digital experiences often feels ambiguous, leaving a sense of closure lost. Drawing on rituals, design strategies and human tendencies for meaning-making, he examines what happens when we lose the ability to say “enough”.

Through examples ranging from smart technology to embedded medical devices, Macleod highlights how reclaiming endings is essential to creating a more human-centred digital future.

Watch now to explore insights into digital design, human experience, and the evolving relationship between technology and identity.

In addition to this talk, there is also an article on our blog:

Joe Macleod: Belief, Agency, and Identity at the End of the Digital Experience

For NEXT Insights during the whole year and deep-dive content about tomorrow’s trends and the future of marketing, take a look at our blog: https://nextconf.eu/blog/

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