Search results for “user-centric design”

From user-centricity to life-centricity

By Martin Recke

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean?
Mark Curtis: Designing Sustainable Experiences

Today, consumers demand sustainability. People are starting to understand that more consumption is bad. But they are still existing in…
Rehumanising digital and escaping dark design patterns: the NEXT blog posts that caught your attention in 2019

By Adam Tinworth

Only one of 2019's most read posts was written in that year. But the older posts that you were still finding valuable show a clear interest in reclaiming the humanity of the digital era.
Redesigning Education

By Martin Recke

We've talked a lot about user-centric design and its sibling, human-centred design. It's time to apply what we've learned and redesign our education system.
Design thinking for beginners

By Adam Tinworth

Is fear of testing ideas driven by instinct what holds many industries back from taking advantage of service design?
NEXT Service Design on 8 October 2012, Berlin

By Marina Lenz

We think that Service Design will be a hot topic for the digital industry in the next year. That's why we are dedicating a conference to it: NEXT Service Design will take place on October 8, 2012 in Berlin. Tickets are available now!
NEXT17 Summary #1: Where digital went wrong

By Adam Tinworth

For two days in September, the digital world met in Hamburg and a single question was on our lips: where did we go wrong? Here are the answers we found…
Digital sucks – because we pay too much attention to user desires

By Adam Tinworth

Are we turning our users into narcissistic toddlers by catering to their every whim?
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
The supply shock, its cause, and the shift to sustainability

By Matthias Schrader

The chip crisis is the first climate disaster-related shortage on a civilization-wide, global scale. But it's just the tip of a massive supply shock wave.
When biology gets digital

By Martin Recke

The biotech revolution and synthetic biology are fueled by digital technology. Is software eating the biological world?
Losing touch with reality

By Martin Recke

As reality is more and more shaped through digital products, we see more degrees of freedom than in the analogue past. Fake news, filter bubbles, and alternative facts are only the tip of the iceberg.
Why we now have music at tech events

By Martin Recke

Be it this tiny blog, a big trade show, a conference, or a party – it‘s all about what’s in it for the user. That‘s why we are all part of the entertainment industry.
From UX and CX to HX: The Human Experience

By Martin Recke

We, the users, are not only users. We might be customers, or the product being sold, but we definitely are human beings.