September 21 / 22 @ Reeperbahn Hamburg


NEXT Conference is the event for those who actively participate in shaping the digital transformation. Marketing and product leaders, digital economy executives, innovative corporations and start-ups join NEXT for inspiration and networking. Once a year about 1.300 digital minds come together to learn about the latest trends and make their company fit for the future.

More than 10 years ago, we founded NEXT Conference to spread the gospel about the digital revolution, a revolution that transforms marketing by shifting power to the consumer at an ever-increasing speed.

Ten years later, we’re convinced that this transformation is far from finished. Oftentimes, digital products simply don’t live up to their promises, leaving users in a kind of limbo between overpromise and underdelivery. That’s why we say: digital sucks! It’s the theme of NEXT17.

We follow the thesis that we live in kind of a beta world. Many digital products and services never really seem finished. With one updating we are awaiting the next one. Or is this all related to our high expectations? Let’s find this out together with our great speakers at #NEXT17 on September 21/22 at Reeperbahn, Hamburg.


A lot of digital stuff somehow goes terribly wrong. Digital products simply don’t live up to their promises, leaving users in a kind of limbo between overpromise and underdelivery.

At NEXT17 we’re going to delve deeply into the subject and take a look at the trends, products and developments that fit this year’s conference motto: digital sucks.


NEXT17 will take place at and around the Reeperbahn – the beating heart of Hamburg. For more than 150 years, the Reeperbahn has been world famous for its clubs, concert-halls, pubs, theatres, tattoo studios, art galleries and – of course – its red light entertainment!

For NEXT17 it will be a fun setting, buzzing with energy during day, and even more electric at night. The plush comedy theatre Schmidts Tivoli is already set as location for the NEXT Stage.

With more than 30,000 visitors each year, the Reeperbahn Festival with its conference is among the most important meeting points of the European music scene. And NEXT attendees receive priority access to each of the around 700 concerts during the weekend.

In 2017, we have a special offer for our guests. As a NEXT17 attendee you have the chance to book your seat now for one of the concerts at Elbphilharmonie, the new and famous concert hall. Do you have your ticket already? Then you can save your seat here.

Photo by: Nina Zimmermann / Reeperbahn Festival