NEXT Conference 2017

September 21 & 22 @ Reeperbahn Hamburg


NEXT Conference is the event for those who actively participate in shaping the digital transformation. Marketing and product leaders, digital economy executives, innovative corporations and start-ups join NEXT for inspiration and networking. Once a year about 1.300 digital minds come together to learn about the latest trends and make their company fit for the future.

10 years ago, we founded NEXT Conference to spread the gospel about the digital revolution, a revolution that transforms marketing by shifting power to the consumer at an ever-increasing speed.

Ten years later, we’re convinced that this transformation is far from finished – in fact it hasn’t even begun.

Part of the reason is that we still tend to reduce human beings to their roles as consumers (as in marketing) or even users (as in Internet user, or drug user). With artificial intelligence (AI) on the brink of transforming the consumer internet, it’s time to rethink everything – e.g. behaviour, product design, platforms, or business as a whole – from a deeply human point of view. AI forces us to think deeper about our human nature, about what it is that makes us human and differentiates us from machines.


At NEXT we put the human being at the centre. Consumer first. User first. Human first.  At NEXT17 we’ll strive to understand human behaviour, design products that create value or change behaviour, know which platforms to turn to, to get in touch with your customers and to understand how humans and machine will work together. This quest has a highly subjective side as well as relevance for your business and society as a whole.

The following four topics will be the major subjects of the 2017 edition of NEXT. The shifts we see in user behaviour, product design, platforms and artificial intelligence all point in the same direction.

Behaviour Analysis | What are people doing and why the hell are they doing it?

Product Design | How to design the perfect experience for digital egos?

Platforms | How to build platforms and places that people love?

Artificial Intelligence | How will AI find its way into products, and what does it mean for humans?


NEXT17 will take place at and around the Reeperbahn – the beating heart of Hamburg. For more than 150 years, the Reeperbahn has been world famous for its clubs, concert-halls, pubs, theatres, tattoo studios, art galleries and – of course – its red light entertainment! For NEXT17 it will be a fun setting, buzzing with energy during day, and even more electric at night. The plush comedy theatre Schmidts Tivoli is already set as location for the NEXT Stage.

With more than 30,000 visitors each year, the Reeperbahn Festival is among the most important meeting points of the European music scene. In 2017 it will take place from September 20 – 22. The partnership between NEXT and the Reeperbahn Festival is making Hamburg the stage for a unique type of festival in Europe: one which blends a passion for creativity and digital, as well as for business and entertainment.