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Keeping the human in the machine: navigating towards the post-AI future

By Adam Tinworth

AI is here, and can't be uninvented. But the way it impacts society isn't pre-ordained. It's up to us.
We were wrong about blockchain. We’re making the same mistake with AI.

By Martin Recke

The blockchain hype cycle ran from 2016 to 2022. We covered it, then stopped. Revisiting that arc reveals a pattern now repeating with AI.
What is post-AI?

By Adam Tinworth

And what will the post-AI world look like?
We can’t predict our AI future, we can only live it

By Adam Tinworth

We’re hitting peak prediction in the AI hype cycle. But are predictions what we really need?
In between: living in permanent liminality

By Martin Recke

Strategic planning assumes disruption is temporary. But what if permanent disruption is the new ground state? How to build when the threshold never ends.
When AI learns to think in three dimensions: world models, robotics, and the physics problem

By Martin Recke

World models could revolutionise robotics by teaching AI physics. But data bottlenecks and infrastructure limits delay real-world deployment.
AI’s best infrastructure bet

By Martin Recke

While Microsoft’s CEO warns of an AI bubble, the real infrastructure bet is clear: renewables capture half of data center growth. Nuclear lags years behind.
Davos beyond the noise: Four forces shaping the next decade

By Adam Tinworth

How the World Economic Forum’s 2026 Annual Meeting pointed beyond personalities to the structural pressures defining the future.
From Vegas to the Alps: what January innovation conferences reveal about processing transformation

By Martin Recke

CES, then DLD, then Davos. Products, reflection, policy. The sequence reveals more than the individual events.
Exploring the Age of Immersion

Join Adrian Hon as he explores the rise of immersive experiences across art, theatre, cinema, video games, and even restaurants.
The impact of AI on new interfaces

Step into the future of human-technology interaction with this exciting panel at NEXT Conference. Discover how smart glasses, wearable tech,…
Warmth of the Setting Sun: Belief, Agency, and Identity at the End of the Digital Experience

As one phase of our digital lives comes to an end, what warmth remains? What aspects of our identity, agency…
Building Trust in the Age of AI – In Conversation Ndidi Oteh and David Mattin

How do brands build trust and creativity in the era of AI? In this conversation from NEXT25,…
Humanoid Robots and the Future of Interaction

Humanoid robots are moving from industrial tools into social and everyday settings, raising important questions about how we interact with…
Consciousness and Our Evolving Relationship with AI

Join award-winning neuroscientist Dr Hannah Critchlow for an interactive session exploring the future of human intelligence and our…
The End of Output Creativity

Experience “The End of Output Creativity”, a groundbreaking live performance from the NEXT Conference that challenges the conventional “output first”…
CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.
Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…
2025: The insights that caught your attention

By Adam Tinworth

We’ve been publishing Insights here for nearly two decades. Which posts in our deep archive caught your attention this year – and which of this year’s insights grabbed you?
2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.
After the website: navigating the agent-first web

By Martin Recke

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes after the website?
Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?
The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…
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