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Insights

Generative AI: humanity’s creative assistant is here

By Adam Tinworth

Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?
We need to completely reimagine work

By Martin Recke

The pressure to act is rising. Now is the time to reimagine the work and office world, and create a plan that works for all.
Brands as communities: the path to navigating the permacrisis

By Adam Tinworth

Building communities around your brands isn’t just public service — it’s tapping into a fundamental human need to sustain your business.
Loretta Tioiela: How synthetic biology can transform the world

By Adam Tinworth

The next wave of technology might not be digital: synthetic biology offers the potential to transform how we live.
Kübra Gümüşay: Language & Future

Kübra Gümüsay explored the power of language, how it shapes the way we think and perceive the world – and its implication on our culture and political discourse.
Cloud computing and the future of health(care) with Loretta Tioiela

How #cloudcomputing and #AI can improve workflows and impact healthcare and sustainability? As well as being a cloud and AI…
Davos 23: Did the WEF coordinate a permacrisis response?

By Adam Tinworth

This year’s World Economic Forum was a subdued affair, just at the time we needed a cheerleader for global cooperation in the face of mounting threats.
No future, or the permacrisis

By Martin Recke

Is there a future in times of permacrisis? Future progress depends on what we do today. People have always found ways to adapt.
The two heralds of the deep tech winter

By Adam Tinworth

Declining tech innovation and the threat of China invading Taiwan could drive the digital industry into a deep, deep winter.
How long and how deep will tech winter be?

By Martin Recke

Tech winter is here. It could be a minor blip or a deep shock, taking years to recover. Where is the fuel for the next tech boom?
Why employees’ mental health is a key issue – even in a recession

By Adam Tinworth

It’s unwise to stop paying attention to employees’ mental health as the economy sours. Keeping your staff engaged will be critical.
Staying creative in tough economic times

By Adam Tinworth

As a business leader, protecting your own mental health isn’t just a luxury, it’s a critical part of surviving economic headwinds.
The most popular NEXT Insights from 2022

By Adam Tinworth

Which of our insights caught your attention in the year just gone? It's all about better, more ethical tech — and vertical and horizontal integration…
Quantum computing: what CMOs need to know

By Adam Tinworth

Quantum computing excels at simulating complex systems. It’s exactly the technology we need to handle the complex systemic problems our companies are facing. Here’s why.
Your NEXT read: Christmas reading for digital minds

By Adam Tinworth

Turn your festive break into a feast for the intellect as well as the stomach with this reading list from members of the NEXT community.
The next phase of the digital revolution

By Martin Recke

With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.
After COP27: how corporates can fight the climate crisis

By Adam Tinworth

When governments aren’t willing to take the big steps needed, it’s up to business to make the systemic impact we all need.
The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
COP27: a failure of systems thinking

By Adam Tinworth

Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need.
COP27 and the case for optimism

By Martin Recke

While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point.
Six ways we can improve the future

By Adam Tinworth

Despite the bleak undercurrents of NEXT22, there were plenty of clear signposts towards a better life for all of us. Time to act on them.
Andreas-Christoph Hofmann: The future CMO

By NEXT Conference

The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO.
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
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