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Insights

Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

By Adam Tinworth

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.
Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…
Liveblog: David Mattin hugs the system

By Adam Tinworth

Modernity is done. The new tension is between those who think we can transcend human nature - and those who think society will collapse. David Mattin thinks we need a new framework for the next hundred years.
Financial equality of women is a systemic issue

By Martin Recke

Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind.
For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.
NEXT22: making the most of the Reeperbahn Festival

By Adam Tinworth

NEXT22 x Reeperbahn Festival: our digital festival is right in the heart of Europe’s greatest music event, so you can blend the two for an unparalleled mental and cultural experience. Here’s how.
NEXT22: making the most of the conference

By Adam Tinworth

NEXT22 is nearly upon us. It’s live, in person, and in the heart of Hamburg. Here’s how to make the most of your two days with us.
What is intelligence? And can we recreate it?

By Adam Tinworth

Can we really have artificial intelligence when we don’t really understand what intelligence is in the first place? We need to reconceptualise intelligence before we can make the most of AI.
Cities are systems: data makes them better

By Adam Tinworth

The urban infrastrcuture is the most complex system most of us encounter on a daily basis. In a world rocked by crises, we need to understand these systems better.
Is language a system?

By Martin Recke

Whether we understand language as a system has implications for our understanding of reality and representation.
The e-commerce winter is coming – or is it?

By Martin Recke

The growth of e-commerce may have fallen back to the long-term trend, but it would be an exaggeration to call this slowdown winter.
Geopolitics and resilient systems

By Martin Recke

The long honeymoon of global business is over, geopolitics is back on the corporate agenda. Our systems will change to become more resilient.
Nathalie Nahai: Persuasive Design and Ethical Business

By Adam Tinworth

The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose.
Natalie Nahai: Customer behavior is changing rapidly

Preferences of customers and employees are more and more often built on identifying not only with products or services but…
If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.
From user-centricity to life-centricity

By Martin Recke

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean?
Hybrid work and security: embracing a whole new system

By Adam Tinworth

Any company is a complex system, and when you change the operating model of that system, new problems emerge. We’re facing a whole new security risk model.
Alexandra Deschamps-Sonsino: rethinking the internet of things

By Adam Tinworth

The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next.
Alexandra Deschamps-Sonsino: Smart Technology and its challenges

Smart Technology an it’s challenges – In conversation with Alexandra Deschamps-Sonsino The increasing presence of smart technology connected to the…
The cultural dimension of Web3

By Martin Recke

We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture.
Protopia now: Monika Bielskyte on designing better futures for humanity

By Adam Tinworth

Beyond flawed utopias and damaging dystopias, lie more positive, inclusive and radical visions: protopias. The NEXT Show explores how to build better systems for living.
Monika Bielskyte: A new vision of our future

When imagining our shared future, utopia and dystopia often pop us as the only two visions. Why are we stuck…
Christopher Mims: building supply chains for a sustainable future

By Adam Tinworth

Supply chains are invisible - until they stop working. The NEXT–Show interview with the author of Arriving Now explored how they might reshape our business future.
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