Insights

Geopolitics and resilient systems

By Martin Recke

The long honeymoon of global business is over, geopolitics is back on the corporate agenda. Our systems will change to become more resilient.
Nathalie Nahai: Persuasive Design and Ethical Business

By Adam Tinworth

The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose.
Natalie Nahai: Customer behavior is changing rapidly

Preferences of customers and employees are more and more often built on identifying not only with products or services but…
If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.
From user-centricity to life-centricity

By Martin Recke

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean?
Hybrid work and security: embracing a whole new system

By Adam Tinworth

Any company is a complex system, and when you change the operating model of that system, new problems emerge. We’re facing a whole new security risk model.
Alexandra Deschamps-Sonsino: rethinking the internet of things

By Adam Tinworth

The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next.
Alexandra Deschamps-Sonsino: Smart Technology and its challenges

Smart Technology an it’s challenges – In conversation with Alexandra Deschamps-Sonsino The increasing presence of smart technology connected to the…
The cultural dimension of Web3

By Martin Recke

We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture.
Protopia now: Monika Bielskyte on designing better futures for humanity

By Adam Tinworth

Beyond flawed utopias and damaging dystopias, lie more positive, inclusive and radical visions: protopias. The NEXT Show explores how to build better systems for living.
Monika Bielskyte: A new vision of our future

When imagining our shared future, utopia and dystopia often pop us as the only two visions. Why are we stuck…
Christopher Mims: building supply chains for a sustainable future

By Adam Tinworth

Supply chains are invisible - until they stop working. The NEXT–Show interview with the author of Arriving Now explored how they might reshape our business future.
Christopher Mims: The future of global supply chains

When ordering a product online for home delivery, customers often just think about what happens during the “last mile”. But…
The new Chinese digital consumers your business needs to target

By Ashley Galina Dudarenok

In a fast-changing world, these are China’s new digital consumers.
Pa Sinyan: what managers in hybrid companies need to understand

By Adam Tinworth

When colleagues aren’t in the same building, you can’t rely on accidental leadership to keep a team motivated and focused. Gallup’s Pa Sinyan outlines the skills you need to manage a hybrid workplace.
Pa Sinyan: The Future of Hybrid Work

Gallup’s Pa Sinyan discusses why many post-pandemic managers are being misunderstood. Pa Sinyan is a managing partner at Gallup, the…
How will distributed autonomous organisations reshape our culture?

By Adam Tinworth

Culture is just the operating system of our societies. If you change how we organise using DAOs, you will inevitably change our culture.
James Bridle: rethinking artificial intelligence on natural lines

By Adam Tinworth

Artist and writer James Bridle argues that by sticking to human models of intelligence, we're limiting AI's potential.
James Bridle: “Ways of Being”

How is AI changing the way we interact with other forms of intelligence? James Bridle is an artist, writer, and…
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.
David Mattin: The intersection of status, Web3 and Metaverse

What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But…
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