Insights

Katie Burke: you can still help define the metaverse

By Adam Tinworth

If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.
Analogue is back: hug the experience system

By Adam Tinworth

It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again.
The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.
Katie Burke: Is the Metaverse relevant for your business?

This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business…
System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.
Ashley Galina Dudarenok: why China is leading the way to a digital society

By Adam Tinworth

Driven by a decades-long vision, and widespread consumer trust of digital tools, China is showing the world what a digital society could be.
Ashley Galina Dudarenok: What marketers can learn from China?

Ashley explains how Chinese e-commerce giants will change commerce worldwide: What is happening in the Chinese digital world right now, and what impact could this have for all of us.
Why marketers need to care about purpose

By Adam Tinworth

Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically.
The systemic paradox

By Martin Recke

Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity.
Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming

By Adam Tinworth

For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show.
Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder

Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get…
Surviving the system shock decade

By Adam Tinworth

The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business.
Ana Andjelic: What Web3 means for brands

By Adam Tinworth

Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships.
Ana Andjelic: Web3 – What Does It Mean for Brands?

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value.
Another systemic shock

By Martin Recke

We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.
Why there’s no way back to 2019 normalcy

By Martin Recke

Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal.
John Schoolcraft: why creativity beats marketing

By Adam Tinworth

In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity.
John Schoolcraft: Make Rules, Break Rules

What happens when you remove the marketing department and put a bunch of creatives at the center of a company?
Why marketers need to love systems thinking

By Adam Tinworth

The post-pandemic age of uncertainty has opened up a new, more complex world for marketers. You need systems thinking in your toolbox to survive and thrive.
Systemic changes

By Martin Recke

The changes we face today are systemic, and they are tearing apart the fabric of our late-modernity lives. Time to shift our perception.
Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.
Chris Böhnke: FJORD Trends Report 2022

Why should marketers care about the Fjord Trends? In the first episode of our new NEXT Show Season,…
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