NEXT

Shift your perspective
on digital business.

Insights

When robots begin to mirror us

By Martin Recke

Humanoid robots are evolving into social actors. How are design, trust and open-source reshaping our relationship with machines?
Urban space: the new culture design frontier

By Adam Tinworth

AI has wrenched our attention back to the devices in our hands. But let’s not forget the need to live in physical spaces that meet today’s needs.
NEXT25: What to expect on the day

By Adam Tinworth

Your handy guide to the three main phases of NEXT25
Into the wild internet

By Martin Recke

Today, the internet is more of a monoculture than the diverse, wild ecosystem it used to be. How can we rewild it?
Delaying the End: How the Longevity Movement is Making Us Rethink Aging

By Joshua Kongmany

Longevity is no longer about tacking on years to our lives; it’s about improving the quality of the years we live. With the help of technology, personalized medicine, and bioscience, consumers are taking charge of their health, and a new era of aging is emerging.
Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.
Rethinking intelligence

By Martin Recke

Neuroscience and AI have both reached a phase where one helps us to better understand the other. It is time to rethink intelligence.
Could blockchain and AI finally reshape finance?

By Martin Recke

Despite years of digitisation, finance remains costly. Blockchain and AI promise faster, cheaper services by cutting legacy tech, intermediaries, and friction.
Being present at the end: with empathy, memory, and a better business.

By Joe Macleod

We obsess over the beginning of relationships – personal and commercial – but do little to prepare for their ending. That’s a mistake – and a missed opportunity.
Why creatives are the new weavers

By Adam Tinworth

The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?
Composable or Commoditised: Why Agentic AI Commerce Demands MACH Foundations

By Jasmin Guthmann

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP…
“Digital art is the ultimate bridge builder”

By Martin Recke

Lars Hinrichs unveils his vision for the UBS Digital Art Museum in Hamburg, sharing how digital art became his passion.
Branded Customer Experience: designing CX for impact

By Isabelle Ette, Jakob Krämer

Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers. Here’s how.
This is the end. Of work?

By Martin Recke

Some people are afraid that AI will put an end to work, while others hope that it will. However, this is highly unlikely.
Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.
Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.
Beyond EVs: the opportunity for a new vision of decarbonised mobility

By Adam Tinworth

The carrot and the stick may be two ways of motivating a donkey – but which will deliver the decarbonised mobility infrastructure we need?
Future Skills with GenAI: Why the Most Human Leaders Will Win

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?
This is the end. Of truth?

By Martin Recke

The reports of the truth’s death are an exaggeration. Rather, we’re witnessing the end of our current regime of truth.
Games: the huge cultural catalyst we’re all downplaying

By Adam Tinworth

Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play?
Our Fragile Now

By Adam Tinworth

The certainties of the post-war economic and political order are now as historic as the World Wars themselves. How do we survive and thrive in a fragile now?
Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm
Stay up to date!

Never miss an update from NEXT! Subscribe to our newsletter and get the latest insights, expert opinions, and exciting announcements delivered straight to your inbox. Join our community and stay ahead with all the news from the world of technology and innovation.

Sign up now!

prev
1
2
3
4
5
6
7
8
9
…
99
next