Insights

The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
COP27: a failure of systems thinking

By Adam Tinworth

Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need.
COP27 and the case for optimism

By Martin Recke

While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point.
Six ways we can improve the future

By Adam Tinworth

Despite the bleak undercurrents of NEXT22, there were plenty of clear signposts towards a better life for all of us. Time to act on them.
Andreas-Christoph Hofmann: The future CMO

By NEXT Conference

The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO.
Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.
Tools for systemic survival: NEXT22 in retrospect

By Adam Tinworth

We live in the after times: after the pandemic, post-energy security and amongst war in Europe. We need new paths out of these crises, and NEXT22 speakers showed the way.
Benedict Evans: Three Steps to the Future

The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else.
Loretta Tioiela: TechBio – The Coming Age of Life that We Can Engineer

Biology is a code. Loretta Tioiela believes that the future will be shaped by the convergence of life science and computing technologies.
An Expert Conversation on War and Peace

Shifting geopolitical relationships, latest technologies and global events mean we need a new form of defence.
Jessica Berlin: War & Biz: What current global crises mean for you, your business, & our world

Right now, war is raging in Europe. These are the after times. When Russia invaded Ukraine, things would never be the same again.
Trevor McFedries & Monique van Dusseldorp: How DAOs Could Shape Culture and the Way We Work

What will the future of decentralized media look like? Trevor McFedries shares the story of Friends with Benefits, Web3’s premier Social DAO.
Pa Sinyan: How Strengths-Based Leadership Drives Creativity, Performance & Wellbeing

We are living through a profound transformation of the world of work. Work might be the most broken system there is. It’s making people miserable.
James Bridle: A Crab Computer the Size of the World

Biological, non-binary, and relational computing offer a vision of a cybernetic future which learns from the animals, plants and other organisms around us, while contributing to global regeneration.
David Mattin: Hug the System

NEXT keynoter-in-residence David Mattin delves into our theme of 2022: HUG THE SYSTEM.
Ana Andjelic: How Brands are Experimenting with Web3

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership?
NEXT Level CMO

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
Nick Law: Deep Simplicity – Designing our Way Out of Complexity

While the internet has created infinite opportunities, it has also created chaos. Solving this complexity crisis is a design problem.
Mikko Hypponen: If It’s Smart, It’s Vulnerable

Mikko Hypponen delivers an eye-opening exploration of the best – and worst – things the internet has given us.
Francesca Bria: How Data May Help Cities to Become More Democratic and Sustainable

The Covid-19 crisis has accentuated some of the most pressing urban challenges. What role can technological humanism play here?
Kate Stone: 6 Reasons Why the Future Will Look More Like the Past

Combining meaning, resilience, mindfulness and community with shrinking technology, we have the ingredients for a potentially brighter and more sustainable future.
Systemic change ahead

By Martin Recke

We’re facing a polycrisis that affects multiple systems, spurring a lot of systemic change. We will not always like the results.
The next Zeitenwende

By Martin Recke

We are living in a world with multiple crises. It’s the end of an era – a Zeitenwende. But which era exactly is ending, and why?
Deep Dive Diaries

‘Next Level CMO: How the role of marketing is changing completely’ is the title of the latest addition to our NEXT publishing programme. This and further publications of ours feature bright minds from around the world and their thoughts on transformation and innovation.

Learn more

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