Insights

SXSW Insights 2024: the potential and peril of AI

By Adam Tinworth

The SXSW hype machine was in full flow this year, with AI — quite justifiably — at its centre. But we need to focus on the wider picture and the potential downsides, too.
AI & Creativity: should we fight it — or embrace it?

By Adam Tinworth

AI can do creative work — depending on your definition of “create”. What does that mean for those of us who earn our living through creativity?
Will AI change everything everywhere all at once?

By Martin Recke

A new book by Miriam Meckel and Léa Steinacker gives insight into the impact AI will have on everything everywhere all at once.
Re-energising your company with true hybrid work

By Adam Tinworth

Office work or home working is a false dichotomy. Smart companies need to make hybrid work deliver — and that means new skills are needed.
Our electric future needs electrifying marketing

By Adam Tinworth

If we’re going to hit the net-zero targets we need, we have to electrify everything we can. And that means a new energy in our marketing, to sell people on the better lifestyle that could result.
2024, a big year for freedom and democracy?

By Martin Recke

In 2024, democracy and freedom are at peril. Politics needs to solve systemic issues – and can’t simply throw money at every problem.
Apple Vision Pro: a tentative first step into a phygital world

By Adam Tinworth

The launch of the Vision Pro is the end of a decade of development — but only the very beginning of figuring out what spatial computing is.
WEF 2024: why the world’s corporations need to learn to dance

By Adam Tinworth

The annual chinwag in Davos needs to translate ideas into action faster than ever before, as global instability grows.
A new interface paradigm

By Martin Recke

Computing is expanding in two dimensions. Will conversational AI lead to a new interface paradigm? And what does that mean?
Paula Zuccotti: how design ethnography illuminates the future by understanding the present

By Adam Tinworth

How does design ethnography change the sorts of products and service we deliver? By rooting them in the lived reality of people’s lives, we make them more compelling, suggests Paula Zuccotti.
Paula Zuccotti: Unlock the World of Ethnography

Immerse yourself in design ethnography with Paula Zuccotti and Ina Feistritzer. Learn how Paula adapted to the challenges of the pandemic and transitioned from in-person to virtual design ethnography.
How life favours sustainability

By Martin Recke

It’s high time to put sustainability on a more secure human footing. People have a desire to sustain and improve their lives: build on that.
CES 2024: AI Inside

By Adam Tinworth

Beyond the normal raft of product announcements, there’s a clear trend this year: AI is coming for your hardware, from cars to pillows…
The most popular NEXT Insights of 2023

By Adam Tinworth

What themes caught people’s eyes in 2023? And what digital insights are they seeking?
Deconstruction is the seed of opportunity

By Adam Tinworth

Our lifepaths, plans and societal assumptions are all under deconstruction. The next decade is going to be a period of adapt or die for businesses — and societies.
Health: from mitochondria to agriculture

By Adam Tinworth

Mitochondria are the microchips of our bodies. But too many of us are pushing them beyond their limits, leading to poor health — and poor decision making. Petra Seipp and Parneet Pal talk us back from the brink.
Parneet Pal: Explore the Fascinating Intersection of Biology and Business

Let's explore the intersection of environmental awareness and personal health - because when we protect our mitochondria, we not only improve ourselves, but also contribute to a healthier planet!
COP28: the need for innovation

By Martin Recke

COP28 showed that we know what to do. We have the technology we need, but upscaling still requires innovation.
Beyond optimisation: Coco Krumme and the need to plan for consequences

By Adam Tinworth

Optimise all the things has been the motto of Silicon Valley culture for two decades. Coco Krumme and Martin Gassner discuss the consequences of this philosophy.
Coco Krumme: A Discussion on Optimisation

In this era of over-optimisation, Coco and Martin talk about a nuanced approach that rejects optimising individual aspects of our lives rather than overhauling them from the ground up.
Why AI second selves will be your greatest mentor — and opponent

By Adam Tinworth

If you don’t want AI to replace you, you need to use it to make you better at what you do, argues artist Harry Yeff in conversation with Accenture Song’s Mette Stannow.
Harry Yeff: Exciting discussion about the power of AI

A conversation surrounds AI as a valuable tool for professionals in various fields, exploring the major fears and concerns surrounding AI and the significance of education and reshaping narratives to make AI more approachable and less intimidating.
Digital overload

By Martin Recke

People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.
Stay up to date!

Never miss an update from NEXT! Subscribe to our newsletter and get the latest insights, expert opinions, and exciting announcements delivered straight to your inbox. Join our community and stay ahead with all the news from the world of technology and innovation.

Sign up now!

Insights

SXSW Insights 2024: the potential and peril of AI

AI & Creativity: should we fight it — or embrace it?

Will AI change everything everywhere all at once?

Re-energising your company with true hybrid work

Our electric future needs electrifying marketing

2024, a big year for freedom and democracy?

Apple Vision Pro: a tentative first step into a phygital world

WEF 2024: why the world’s corporations need to learn to dance

A new interface paradigm

Paula Zuccotti: how design ethnography illuminates the future by understanding the present

Paula Zuccotti: Unlock the World of Ethnography

How life favours sustainability

CES 2024: AI Inside

The most popular NEXT Insights of 2023

Deconstruction is the seed of opportunity

Health: from mitochondria to agriculture

Parneet Pal: Explore the Fascinating Intersection of Biology and Business

COP28: the need for innovation

Beyond optimisation: Coco Krumme and the need to plan for consequences

Coco Krumme: A Discussion on Optimisation

Why AI second selves will be your greatest mentor — and opponent

Harry Yeff: Exciting discussion about the power of AI

Digital overload

Stay up to date!