NEXT

Shift your perspective
on digital business.

Insights

NEXT23: what you need to know

By Adam Tinworth

Hamburg awaits. NEXT23 is just around the corner and we have everything you need to know to make the most of your time with us.
Marketing cuts accelerate the shift to digital

By Martin Recke

Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.
The Urban Reboot is underway

By Adam Tinworth

We changed how we shop, how we work, how we commute — and we're changing how we power our world. It's time to rethink our cities.
Searching for the Exit Routes

By David Mattin

Will technology save us or doom us? AI is the latest to be hailed as both saviour and destroyer. We need new ways of discussing the future.
The optimisation seduction: keeping data in its place

By Adam Tinworth

The limits of optimisation are a lesson we need to keep learning. Data seduces us into thinking of people as machines — but that's a huge management error.
In a digital world, experience design is the key advantage

By Adam Tinworth

The pandemic made us hungry for physical experiences, but also fussy about them. Innovative experience design is the way our of this dilemma.
Capability overhang, or the future of AI

By Martin Recke

The future of AI depends on what we imagine today. While we explore our new capabilities, imagination is the bottleneck.
Retail feels the heat of change

By Martin Recke

Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.
The digital adds to the physical, not replaces it

By Adam Tinworth

The Metaverse has hit the trough of disillusionment with unusual speed. Perhaps technologists need a more sophisticated understanding of physical/digital interplay.
AI Art: using generative art to enhance the human experience

By Adam Tinworth

Artists like REEPS100 are paving the way for using AI to enhance human life, not replace human workers.
Why biology is the secret to thriving in a permacrisis

By Adam Tinworth

Human beings are biological systems — but not self-contained ones. And we evolved for a very different way of life. Truly understanding that will be critical to the next decade.
NEXT Conference to collaborate with House of Beautiful Business

By Ina Feistritzer

We have been fans of the House of Beautiful Business from Day 1. In 2023, the NEXT Conf will work together with the House Team for the first time.
NEXT23: What to expect

By Adam Tinworth

NEXT is back, getting physical in Hamburg. Here’s what to expect when you join us in September.
Becoming cyborg

By Oskar Trautmann, Wilhelm Rinke

Or what if we told you that you are one already?
Apple didn’t launch a headset: it released a spatial computing platform

By Adam Tinworth

Apple Vision Pro, the first headset from the company, isn’t a Metaverse device. It’s Apple’s first true spatial computing product.
Generative AI and the mystery of consciousness

By Adam Tinworth

The rapid advances in AI and large language models (LLMs) are raising questions about sentience and consciousness we can’t yet answer.
The office of the future won’t arrive anytime soon

By Martin Recke

We still don’t know what the office of the future will look like. But thanks to AI and the permacrisis, it will be leaner than before.
Smart Earth: How our planet gets digital

By Martin Recke

Digitising the planet can help mitigate some of the most pressing challenges, such as climate change. But it also raises some familiar questions.
NEXT23 theme: Let’s get physical

By Martin Recke

The digital revolution is entering a new phase. It will lead to a fusion of digital and physical, and a rewrite of how the world works.
Alexander Baumgardt: using design systems to create better products faster

By Adam Tinworth

What are design systems, and how can they change how you think about digital product design? Alexander Baumgardt explains their future.
AI and the future of work

By Martin Recke

AI is going to change how we work. It will automate white-collar work. And we’ll see AI-first start-ups creating new markets.
Embarking on a corporate food odyssey

By Madeline Jones, Elliot White & Diego Carannante

Consumers want to eat more sustainably, but they lack the knowledge to do so. New research shows that grocers could be a catalyst of change.
The Brain Interface: the final evolution of UI?

By Adam Tinworth

Is the brain the final frontier of user interfaces? How far are we away from controlling our device with our thoughts?
Stay up to date!

Never miss an update from NEXT! Subscribe to our newsletter and get the latest insights, expert opinions, and exciting announcements delivered straight to your inbox. Join our community and stay ahead with all the news from the world of technology and innovation.

Sign up now!

prev
1
…
4
5
6
7
8
9
10
…
98
next