Insights

Game Changers use Disruptive Technologies, Break Rules and Redefine Business Models

By Martin Recke

The Internet is the ultimate disruptive technology. 15 years after the advent of the Web in the mass…
HuffPost looks for the ultimate Game Changers

By Martin Recke

In case you bother to read this blog, you already know the main theme of next10: Game Changers. We…
The New Rules of News

By Martin Recke

It is common wisdom nowadays that to survive journalism has to change. The question that remains is how. …
Web is now Biggest Marketing Medium in UK

By Martin Recke

Some of you might have wondered why Mercedes spends half of its marketing budget on digital media in…
Mercedes digitises half of its marketing budget

By Martin Recke

In the UK, that is. It is clearly a milestone on the way of the digital revolution. …
Would you like next10 to be held in Berlin?

By Martin Recke

As some of you might know, we at SinnerSchrader are currently involved in running JSConf.eu, the European Javascript…
Why Adobe acquires Omniture

By Martin Recke

At first, this news sounded a bit odd to me. Is there any reason why Adobe should want…
Are Agencies Doomed or Agents of Change?

By Martin Recke

Wayne Arnold who set up marketing agency Profero in 1998 has a nice piece in AdAge about…
One year after next08, Real-Time Web takes off

By Martin Recke

In 2008, we ran the next conference under the motto “get realtime”. By hindsight, this seems a bit…
Jeff Jarvis blogs about his Prostate Cancer

By Martin Recke

If there was one single star at next09, it clearly was Jeff Jarvis. He gave a tremendous keynote…
Save the Rabbit! Nabaztag Maker just went bust

By Martin Recke

Sad news came in from Engadget and Loïc Le Meur today: Violet, the company behind the cute wifi…
Deep Dive Diaries

‘Next Level CMO: How the role of marketing is changing completely’ is the title of the latest addition to our NEXT publishing programme. This and further publications of ours feature bright minds from around the world and their thoughts on transformation and innovation.

Learn more

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