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The event starts with a Fireside Chat with Stefan Ottlitz (Spiegel) and Christian Heise (Google) about the increasing importance of artificial intelligence for the content industry. The discussion will be moderated by Nina Klass (nextMedia.Hamburg) and provides a sound basis for the subsequent topic streams. In particular, we will discuss the role creativity plays in the content creation process and to what extent it could be replaced by artificial intelligence in the future. Of course, the three also talk about the actual use of AI at Spiegel and Google.