Beyond Ownership: CX for Impact-Driven Businesses
Even today, many industries produce and discard products as if resources were endless. This mindset doesn’t only harm our planet – as resources are becoming scarce it’s also bad business. Thus, more and more companies have discovered the virtues of using less and recycling more. But for these changes to have a lasting impact, we have to completely rethink the way products are circulated. In short: We have to throw out the old buy-use-discard model.
UNOWN start-up founders Tina and Linda made it their mission to extend the lifetime of products and to close the loop in the fashion industry. In this talk, they draw from different industries to present digital solutions that transform linear business models into circular ones – by redesigning the relationship between company and customer.