How Brands Experiment in the Metaverse

Panel

45min
  • #Marketing
  • #Metaverse
  • #Web3

Panel

How Brands Experiment in the Metaverse

45min
  • #Marketing
  • #Metaverse
  • #Web3

In 1992 American author Neal Stephenson coined the terms “Metaverse” and “Avatar” in his seminal Cyberpunk thriller “Snow Crash”. What Stephenson described as a marketing gag in the book’s epilogue has 30 years later become the probably hottest topic at the intersection of marketing and technology.