In this captivating speech, Ebru will share her remarkable journey through the male-dominated world of football management. Her story is one of transformation, as she moved from the struggle of merely fitting in to the empowerment of genuinely belonging. Ebru’s experiences serve as a powerful illustration of the challenges faced by women in traditionally male-dominated fields, and she offers a compelling narrative of resilience and determination. She emphasizes that while fitting in might seem like the path of least resistance, it often requires women to conform to existing norms and expectations, stifling their authentic selves in the process. In contrast, Ebru argues that genuine belonging is the key to reshaping the culture of football management and other male-dominated industries.