Commerce – Reality Check in a Phygital Marketplace (Session in German)
We are used to eCommerce. We all order goods online and have them delivered home. We don’t even think about that (a lot) anymore. But it is time to check: How and when do we transact online – and when do we prefer a physical experience and real-world interaction?
We will take a closer look at how we do eCommerce – and how traders can take advantage of our habits and sometimes careless approach to convenient shopping. And we discuss what drives consumers back into the real world, into shops in cities.
There is a line-up of experts on commerce and marketing from different industries with us. We will hear voices and insights from transportation, food & food-delivery as well as ethical User Experience.
Join us towards the end of a session in an interactive format – rotate on the panel – share your views – be heard, before we switch into networking-mode.