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Resulting from a more complex and mobile lifestyle, today’s consumer habits require an ever greater focus on customer centric and multichannel approaches. But communication is only one dimension in this game – it comes hand in hand with organizational change. To provide “One Reality” brand experiences across all channels, Marketers such as Ströer have to rethink their own workflows and organizational frameworks. Robert Bosch, CMO of Ströer will share some insights on motivation, execution and learnings.