Cookieless – Solutions for the Post-Cookie-Era

Talk

30min
  • #Marketing
  • #Trends

Talk

Cookieless – Solutions for the Post-Cookie-Era

30min
  • #Marketing
  • #Trends

Since 2018 the advertising industry is confronted with a harsh truth: The era of cookies will end. But is the industry prepared? What can be possible solutions for the future? Abdelkader Barjiji will talk about different approaches at Ströer, how the company is preparing for the Post-Cookie-Era and how the expectations for success will be– from alternative IDs to contextual targeting and realtime predictions.