Thu, 5:15 - 6:30 pm
#dasmitmedien – Innovation in Media and How the Scene Merges with the Digital Industry
- #Innovation Methods
Rapid technological change, merging markets and the increasing competition derived therefrom pose new challenges to Hamburg’s companies. As a “Content City” with focus on content-driven business models, Hamburg has to constantly re-invent itself. For this purpose, the city requires bright minds that drive innovation and work in the broad media sector. These are the so-called media workers – all those people in Hamburg who work in media professions and thus make sure that Hamburg is and will be leading force in the German media sector. Therefore, the initiative nextMedia.Hamburg has released the campaign Hamburg #dasmitmedien for Hamburg’s media and digital industries. The flagship event Hamburg #dasmitmedien is meant to bring Hamburg’s media workers together, discuss the regional media worker industry and exchange views with leading experts from Hamburg’s media worker scene. Furthermore, a survey developed in cooperation with Xing and Deloitte will be presented and analyzed.
(Session will be in German)