Thu, 3:45 - 4:30 pm

Design for Purpose – Making Innovation Work

  • #Innovation Methods
  • #Product Design
  • #Strategy
45 min
NOHO Disco Mark as favorite

Transformational service innovation changes user behaviours. But why does it seem difficult for my team to change its own behaviour to innovate and deliver on a new idea? We’ll take a look at how to use purpose-centred organisations to encapsulate change in your team’s behaviour for innovation results.

You will learn:
– Why purpose is to your team’s success what value creation is to your customers
– How to use Business Design to fix the divide between the difference you and your team want to make every day and what your company measures you against
– How fixing this will drive your return on innovation

Speaker on this session

Christopher Böhnke

Business Design Director, FJORD