In an era of rapid technological advancements and shifting consumer behaviors, the need for marketing transformation and innovation has never been greater. This session will feature an in-depth conversation with three visionaries at the forefront of this change: Tobias Kühnen (Global Digital Marketing / Head of Brand & Product Website at Volkswagen AG), Sophia Rödiger (Chief Marketing Officer of 1KOMMA5°) and Isabelle Schnellbügel (Chief Strategy Officer at Accenture Song).

As we ask, “How do we bring new energy into our innovation processes and products?” our panelists will explore the essential levers for success and the emerging trends beyond AI that are shaping the future of marketing.

These three leaders will share their experiences and strategies for navigating the evolving marketing landscape. expectations towards the customer experience and the role of creativity in driving business success. Attendees will gain valuable insights into the future of marketing and actionable takeaways to innovate within their own organizations.