The Future of Brand, Tech & Business is Experience
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
Brian Solis, author of the new best-seller, X: The Experiences When Business Meets Design, is long-time NEXT favorite. Brian is back for his first appearance since 2010! As a best-selling author, digital analyst and anthropologist and influencer, Brian will share his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Maya Angelo famously wrote, people will forget what you said, people will forget what you did, but they will never forget who you made them feel.
Speaker on this track
Digital Analyst, Futurist & Author, Altimeter Group
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also the author of the recently released book ‘X: The Experience When Business Meets Design’.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.