Thu, 3:00 - 3:45 pm

Future of Marketing

  • #Artificial Intelligence (AI)
  • #Marketing
  • #Strategy
45 min
COPPER House Stage Mark as favorite

The era of the old marketing logic is over. Marketing will be less and less about simply pushing your messages out there, but about sensing your customers’ needs and delivering the right products to cater for them. How to gain new insights and what to build with them? Leading digital marketeers of Audi, T-Systems and Adobe will share some of there ideas and discuss them with you.

Speaker on this session

Nils Wollny

Head of Digital Business Strategy & Customer Experience, AUDI AG

Thomas Meyer

Director Business Development, Adobe