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Generation Z in China and Germany – Two different worlds?

Panel

45min
  • #Asia
  • #Experience
  • #Marketing

Panel

Generation Z in China and Germany – Two different worlds?

45min
  • #Asia
  • #Experience
  • #Marketing

Generation Z in China and Germany – both grew up digital with high-speed technological progress. Yet, there will be different answers to questions like

‘how do you pay?’
‘how do you shop?’
and more importantly ‘what do you expect?’

AI, big data and IoT, the future has arrived in China and is a solid part of daily life. But what about Europe? What transformations do we expect and need in the near future? A session that gives a deep dive into differences, empowerment and acceleration.