Generational Intelligence and the Future Consumer
For the first time in history we have four different generations competing in the work- and marketplace, all with separate ways of working, communicating and expectations of these relationships. Dr Eliza Filby is exploring these parallel worlds in her work specialising in generational intelligence. At NEXT she will share insights on how companies are dealing with a challenging multi-generational environment from recruiting Gen Z to retaining Millennial talent through to practical tips on how to deal with a multi-generational client or employee base.
Forget the outdated emphasis on Millennials, the biggest challenge facing business now is how to manage and maintain a multi-generational and diverse workforce and consumer-base. How can you engage with Generation Z. Do they really have an attention span of just 8-seconds? Is your YouTube presence more important to them than your website? Unlike Millennials, are they more concerned with salary than purpose? Generation Z are very different from Millennials and should be considered as a completely different cohort – one that is savvy, serious and skeptical.