Beyond the hype, we’ll delve into the reality of Generative AI, shedding light on how it can do good and harm. From valuable use cases to advanced prompting techniques to startling pitfalls, we invite you to join the dialogue. Our focus will be on the real-world applications that impact individuals and society at large, rather than the potential for the enterprise marketing stack. Along the way, we’ll navigate the ethics, biases, and strategies necessary to curate a balanced, equitable application of AI for a brighter, more inclusive future.