Thu, 10:40 - 11:25 am

Keynote
How Generation Z Will Reinvent Technology

  • #Behaviour
  • #Media
  • #Strategy
45 min
COPPER House Stage Mark as favorite

While the rest of us worry whether smartphones are ruining a generation, Generation Z is quietly and resourcefully inventing a more human future for technology. Creative, clever, and always connected, the cohort of kids born 1995-2015 known as Generation Z, promises to recast everything from community to privacy, from work to culture. And more than anything else, this generation of digital natives is evolving with technology as the foundation of daily life. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn about some of the surprising attitudes and behaviors of Gen Z and discover the ways it will change how we design the next generation of technologies.

Speaker on this session