Thu, 3:45 - 4:30 pm
How to influence
Influencer Marketing is the current honeypot of Marketing and Advertising in general. But is it the only way? And if so, how does one survive this jungle? Where’s the difference between relations, marketing and advertising?
Stefan and Sven, both longstanding marketeers, share their insight and knowledge in this session. Both have a relations background and can provide expertise for real influence, rather than just paying tens of thousands of dollars for a single Instagrampost or YouTube Video.
The bottom line is: There is more to influence than just plain paid relationships.
(Session will be in German)