Fri, 3:00 - 3:45 pm
Hyperloop Case Study: How UX Strategy Can Transform the World!
- #Product Design
- #Tech Innovation
User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk starts by delving into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.
Jaime will then discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop (Elon Musk’s open-source initiative for a high-speed train). The ultimate goal of the Hyperloop experience is to dramatically improve how people transport themselves either locally or globally by making the time they spend traveling more productive and cost-efficient.
The “big picture” solution is a unified network of digital touchpoints where shared big data and interwoven dashboard/app interfaces are seamlessly connected across multimodal transportation systems.
What people will learn:
• Why an empirical practice of user experience strategy is crucial for devising digital products and customer experiences that people want
• Why innovators need to set aside fears of feasibility in order to envision futuristic services or products for disrupting outdated mental models
• How to focus teams on the primary utility and business model of the solution through competitive analysis and rapid prototyping