A Brief History of E-commerce Fails (and What to Learn from It) – Session in German

Conversation

1h
  • #E-Commerce
  • #Marketing
  • #Platforms

Conversation

A Brief History of E-commerce Fails (and What to Learn from It) – Session in German

1h
  • #E-Commerce
  • #Marketing
  • #Platforms

With a combined Internet and E-commerce knowledge of more than 50 years, Alexander Graf (Spryker) and Matthias Schrader (Accenture Song) jump into the history of E-commerce. 80% of the global infrastructure has German roots. What has happened since the early beginnings? Mattes and Alex review subscription models, D2C fails, and store blunders. What can we learn from past failures for the system architecture we build for the future?