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Session in German
Innovation in the age of omnichannel retail

GAGA
1h, 30min

If innovation were that simple, everyone would make it easy. But it’s not that. In every organization, routines become routine. This is legitimate and good, because routines allow high efficiency with great effectiveness. But routines also prevent experiments, new ways and solutions; routines simply prevent something new. Dr. Markus Reimer and Daniel Penno present innovation killers in every organization and show innovative omnichannel concepts for retail.

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