Fri, 3:00 - 4:30 pm

Talk
Next Generation Advertising

  • #Marketing
  • #Tech Innovation
1 h, 30 min
COPPER House Stage Mark as favorite

Dynamic product placement in the age of ad blocking

Let’s face it: Most people think of ads as a necessary evil at best. On average, a person is exposed to 577 marketing messages every day. Can you blame them for trying to escape at least some of them? Just take the ongoing rise of ad blocking. As a result, publishers are projected to lose tens of billions of dollars by 2020. At the same time, digital video content is surging – however, a lot of viewers are now annoyed with brands taking advantage of this trends by using forced pre-roll formats.

On the backdrop of advertising’s new normal, Accenture Interactive has developed a patent-pending solution that will allow advertisers and publishers to place targeted marketing content in videos on the fly. Pre-roll ads are doomed. Say hello to a new form of advertising!

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