NEXT Level CMO
In the 21st century, marketing is up for dramatic change – and the CMO role is changing with it. In the latest edition to our NEXT publication series – Next Level CMO – leading European marketeers talk about how the CMO role needs to grow. In the book (coming soon) they share their views: How do they understand marketing and their role in it, and what skills will leaders need in the future to meet the challenges of marketing today? We’ll discuss exactly this with marketing leaders of Zalando, Gucci and Hyundai.