Parallelwelt? The Digital World of German Youth
Memes, TikTok, Twitch & Snapchat. These are all terms you probably have heard before. But can we, as ‘grown-up digital natives’ and thus external observers really understand how the digital life of German youth looks like? How they use social media in their daily life, what they think about data security and how much time they actually spend on their smartphone? We doubt it. Even if you read the most recent studies on the subject you probably won’t be able to generate meaningful insights.
Therefore, let’s take a journey to fathom the true digital habits of teenagers in Germany. Using interviews, self-experiments and research, we will get to the bottom of the mystery of the digital (parallel) world of German youth.